From innovations in digital lending to cryptocurrencies and blockchain, the fintech industry is constantly moving forwards, and keeping up with the latest trends is imperative to staying relevant as a brand. New technologies and customer habits are always emerging, so brands must adapt and react to stay ahead of the curve.
A strong digital presence is crucial, of course, but it’s not enough to just be visible. Fintech brands must pay attention to the way they communicate with customers through these online platforms so that they’re able to build a relationship and stand out.
Fintech consumers typically undergo ten or more digital touchpoints on their way to purchase or consume fintech products. So creating a continued impression on consumers during the research and decision-making phases can help get your brand into consumers’ consideration.