Being timely and relevant are essential requirements for a successful digital PR campaign. While reactive campaigns can be a quick win with high reward, a huge part of any content strategy relies upon looking ahead at the biggest calendar events.
Whether it’s a festive hook or seasonal gift guides, there’s tonnes of inspiration to be found from the likes of Christmas, Mother’s Day, Halloween and more.
This month we’re starting with some of our favourite Valentine’s Day campaigns from trashy exes to saucy surveys!
You Can Now Propose With Heinz ‘Marry Me’ Alphabetti Spaghetti
Heinz are masters when it comes to a standout product campaign and really lived up to their title with their ‘Marry Me’ Alphabetti Spaghetti. The campaign was inspired by real-life events and gave a few lucky customers the chance to get their hands on one of the 57 cans. Nostalgia, carbs and romance… What’s not to love?
Name a Cockroach After Your Ex
Sometimes you can’t beat a bit of pettiness on Valentine’s Day so this campaign by Dartmoor Zoo this year is on to a winner! For a mere £5 donation you can name a cockroach and receive a personalised certificate. This campaign is the perfect combination of fun and catharsis with added fundraising benefits to boot!
Restaurant For Throuples To Open on Valentine’s Day
This stunt from sexual wellness brand, Lelo, really grabbed our attention this year. The idea was inspired by a survey conducted by the brand which said a surprising 28% of Brits would consider a polyamorous relationship. Open for one day only on 14th February, the restaurant will not only be open to throuples, but four-way and five-way relationships are also welcome…sorry couples!
Book Your Ex a Free Valentine’s Day Stay… In a Dumpster
Of course, Valentine’s Day isn’t just for loved up couples and nothing speaks to readers quite like heartbreak. Hotels.com got us all thinking about those trashy exes which we’d sooner forget but nothing says revenge like a free overnight stay in a dumpster! Now, as much as we’d love to see our exes where they belong, this clever campaign also offered entrants the chance to win $300 of Hotels.com gift cards. We love a campaign that combines a newsworthy hook, offers readers incentive AND provides a unique way to capture data.
To find out more about how Digital PR can build links and create buzz for your brand in 2022 contact us or check out some of our recent case studies.