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9 Types of Schema to Help Your SEO

Understanding the frameworks that influence search engine algorithms is crucial in SEO

Schema, structured data markup that enhances the way search engines interpret and present information, play a pivotal role in optimising web content. It can help brands present the most relevant content to audiences, improving online visibility and user experience in the process.

In this guide, we’ll tell you everything you need to know about schema, from a simple definition right through to choosing markups that are suited to your content. 

 

What is Schema in SEO?

Schema Markup, often referred to simply as Schema, is a structured data vocabulary that can be added to HTML to provide search engines with more detailed information about a site’s content.

In SEO, Schema plays a crucial role in enhancing the way search engines understand and present information in search results. It acts as a language that helps search engines interpret the context of content on a webpage, allowing for more accurate and informative search results. 

By incorporating Schema Markup, brands can provide additional context about their content, such as specific details about products, reviews, events, and more. This structured data not only improves the relevance of search results but also enhances the likelihood of rich snippets, which can lead to higher click-through rates and better visibility in search engine rankings.

Overall, Schema in SEO is a valuable tool that allows sites to communicate with search engines more effectively, ultimately benefiting both users and website owners.

 

How to Choose Schema that Benefits SEO

To enhance your SEO content marketing strategy,  it’s crucial to choose schema that’s aligned with the type of content on your webpage. If you choose irrelevant schema or implement it incorrectly, search engines may misinterpret your content. 

Begin by identifying the key elements of your content, such as products, events, articles, or reviews, and then choose the corresponding Schema types that best describe and enhance that content.

It’s essential to stay up-to-date with the latest Schema types and versions to leverage new opportunities for structured data. You can do so by checking Google Search Central’s structured data documentation

It’s also important to consider the user intent and the type of information that would be most valuable to them. Tailoring Schema choices to match user expectations ensures that search engines can deliver more relevant and engaging results.

Regularly monitoring and updating Schema Markup in line with changes in content or industry standards will further contribute to maintaining an optimised and SEO-friendly website. 

 

How to Implement Schema

Implementing Schema Markup on your website involves a few key steps to ensure that search engines properly interpret and display your content.

Firstly, identify the most relevant Schema types for your content, such as Article, Product, or Event Schema. Once selected, integrate the appropriate Schema.org tags directly into the HTML code of your web pages.

Ensure accuracy by providing detailed information, adhering to the specified properties for each Schema type. You can use Google’s Structured Data Testing Tool to validate your implementation and identify any errors. 

For WordPress users, various plugins such as Yoast simplify the implementation process, allowing you to add Schema Markup without manually editing code.

 

Best Schema For SEO

Choosing and implementing the right combination of schemas can significantly enhance your SEO strategy by providing search engines with accurate and structured information, ultimately improving the visibility and click-through rates of your website in search results.

Take a look at some of the best schema for SEO below, along with links to the relevant HTML tag. We’ve also included examples of featured snippets that have been achieved as a result of schema that we’ve suggested to our clients

Remember, relevancy is key, so only implement schema that genuinely fits your content. 

1. Article Schema 

Schema.org/Article

Ideal for blog posts, news articles, and textual content, article schema provides detailed information about the article, including the headline, author, publication date, and main body.

You’ll even find article schema in this very article! Inspect the page to take a look at the code.

2. Product Schema 

Schema.org/Product

Screengrab of a link to DASH Water from search results saying: Lemon Sparkling Water | Flavoured With Real Lemons. Alongside an image of a DASH Water lemon can.

Essential for e-commerce websites, product schema highlights key product details such as name, description, price, availability, and reviews, enhancing the visibility of your products in search results.

3. Review Schema

Schema.org/Review 

Especially beneficial for businesses, products, and services, review schema allows you to showcase customer reviews and ratings, making your search results more appealing and trustworthy.

4. Local Business Schema

Schema.org/LocalBusiness

Screengrab of the search result for NORTH, with an image of a brick building, a map that points to the location and links to all information about NORTH | Content Performance & Digital PR Agency.

Vital for brick-and-mortar businesses, local business schema provides information about your business, including address, phone number, business hours, and customer reviews, improving local search visibility.

5. FAQ Schema 

Schema.org/FAQPage 

Useful for pages with frequently asked questions, FAQ schema enables search engines to display concise snippets of information, enhancing the chances of your content being featured in the coveted Position 0 on search engine result pages.

6. Event Schema 

Schema.org/Event 

Screengrab of google search results with a list of live shows happening over the coming days, including shows from Henry Winkler, The ELO Experience and Julian Carey alongside an accompanying image of the performer.

Perfect for promoting events, event schema provides details like event name, date, location, and organiser information, making your events more discoverable in search results.

7. Breadcrumb Schema 

Schema.org/BreadcrumbList 

Breadcrumb schema helps to display breadcrumb navigation in search results, offering users a clear path to understand the site’s structure and navigate efficiently.

8. Video Schema 

Schema.org/VideoObject

Crucial for multimedia content, video schema provides information about video content, such as title, description, duration, and thumbnail, increasing the chances of video snippets in search results.

9. Recipe Schema

Schema.org/Recipe 

Screengrab of Google search results showing four recipes by HelloFresh, with their titles below and accompanying images of the food plated up. These recipes link to the website for more information.

Specifically designed for recipes, recipe schema allows you to provide detailed information about ingredients, cooking instructions, nutrition facts, and more, enhancing the visibility of your recipes in search results.

For more support on schema for SEO, check out our SEO services or get in touch with our team today.