How Our Winning Reactive Digital PR Formula Landed 28 Pieces of Coverage & Built 16 Links

DLC Training | How Our Winning Reactive Digital PR Formula Landed 28 Pieces of Coverage & Built 16 Links

DLC Training is a distance learning provider that serves both B2B and B2C with learning and development opportunities across a range of career sectors. Following success with our tech and content SEO offering, the client needed to begin dipping its toe into backlink building, too, to build authority around relevant topics.

How did we identify the opportunity?

DLC Training is unique in the fact that they are relevant to a wide range of topics. Offering both B2B and B2C and providing distance courses in topics from Transport and Logistics to Leadership and Management, meant we could be quite fluid with our approach. 

With this in mind, and to give the client a taster of the Digital PR, we believed the reactive service would be best to allow us to include them in topical conversations when the opportunities arose.

What did we do?

As reactive leads arose across these topics we reacted; with expert comments for Wellbeing at Work Week, tips on how to attract Gen Z employees into the workplace, and a thought leadership piece on the UK’s approach to ‘levelling up’ at work in 2023. 

However, the key tactic we undertook was in handpicking the niche sites to outreach these to. Keeping relevancy at the forefront of each site we chose meant that we could pitch our stories to niche, independent sites that would champion DLC Training as an authority in this sector. It also meant that, as a small business, DLC Training did not have to compete with household brand names for coverage in every piece of content we outreached.

What outcomes were achieved?

Following our outreach we achieved doFollow links in four niche sites, four brand mentions (some in more widespread nationals), and one no follow link. The variety of sites meant an array of link types, helping us to achieve a diverse and natural backlink profile. 

Business Matters 61 Follow
Onrec 52 Follow
Personnel Today 66 Brand Mention
FE News 55 No Follow
The Sun UK 94 Brand Mention
Scottish Sun 86 Brand Mention
Inside Express 58 Brand Mention
Workplace Wellbeing Pro 17 Follow

Within this quarter, we saw the site’s domain authority jump by 15%, along with the site re-establishing its position on page 1 for the keyword “accredited online courses”. Not only does this highlight the power of a link in a niche site but, when paired with BNbrand mentions in higher DA sites, we can see a winning formula for digital PR metric success. 

Final thoughts:

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