fourfive | A Reactive Campaign That Ranked No.1 on Google and Grew Organic Traffic by 19%

fourfive’s mission is simple – to help people lead healthier, happier lives through the power of CBD and Vitamin supplements. They needed a campaign centred around health and wellbeing that would grow their online performance. 

With an ear to the ground, our team spotted a growing TikTok fitness trend they could leverage to create a story that was super relevant for our client and allowed us to join the conversation.

How did we identify the opportunity?

We’re big fans of a TikTok reactive campaign, often turning to the platform for campaign inspiration, sourcing expert commentary and researching niche topics.

After looking into fitness trends, we stumbled upon the ‘stairmaster workout’ and spotted an opportunity to create an introduction guide, using TikTok videos to create a top tip list.

What did we do?

We created a landing page with an optimised blog about; how it works, why you need it, tips for the best workout, and the benefits of a low-impact exercise.

To add weight to the article, fourfive ambassador and personal trainer Jenny Francis-Townson provided an expert comment, and explained the benefit of and science behind each TikTop tip.

We then contacted a shortlist of editors and journalists to pitch our campaign to, maximising the content to gain coverage.

What outcomes were achieved?

The results were phenomenal, and our campaign blog post has excelled in the SERPs:

• Outranking TikTok to rank No.1 for ‘TikTok stairmaster workout’ 
• The page is fourfive’s third highest by entry traffic and second highest for clicks with 1,830 in the last six months and 26,299 impressions
• The landing page has attributed 15% of total email sign ups since launch
• The content is helping to grow SEO traffic by 19% in 2022
• We gained 4 pieces of coverage including Tom’s Guide and The Daily Star, with an average domain authority of 71. 
• Since working with NORTH – fourfive’s DA has increased from 23 to 29 in 6 months