Weaving these keywords into our press releases and landing pages led to vast improved rankings for Green Chef.
In our ‘high protein vegan foods’ campaign alone, we secured 10 follow links with a huge average domain authority of 87. This coverage led to 384k site visits in the first week of launch alone, and saw Green Chef jump from not ranking at all, to position 25 for the very relevant keyword ‘high protein vegan meals’ (2.4k search volume).
Green Chef needed a way to improve their non-branded organic visibility, and in turn improve their organic revenue. So, we jumped into action.
What did we do?
We undertook an analysis of potential keywords to target, focusing on keywords which are extremely relevant to Green Chef’s product offering, but also those which had the highest average monthly search volumes. We also looked into pages on Green Chef’s site which weren’t performing as well as they could be. For example, their high protein vegan meals page contains some very interesting, expert information on vegan foods which contain the most protein, as well as some delicious, protein-packed vegan recipes. However, the page wasn’t ranking for any relevant keywords, so users weren’t easily able to find it organically.
We then held an ideation session where the full team got together to brainstorm campaign ideas, using the keywords we’d identified as inspiration.
What outcomes were achieved?
Through launching the ‘high protein vegan foods’ campaign alone, we secured 10 do follow links with a huge average domain authority of 87. The campaign landed coverage in the likes of Cosmopolitan, Yahoo! and MSN, which meant that Green Chef’s brand visibility had an estimated reach of approximately 974 million monthly publication visits.
This coverage led to 384k site visits in the first week of launch alone, over 2k landing page views and saw Green Chef jump from not ranking at all, to position 25 for the very relevant keyword ‘high protein vegan meals’ (2.4k search volume) that we’d targeted.
Another example of an uplift in rankings from a similar marketing tactic was with a campaign we launched about food trends, specifically targeting vegetarian and pescetarian diets. We had just launched a vegetarian diet and a pescetarian diet page for Green Chef, with lots of interesting and useful expert information about following these specific diets. In order to get lots of eyes on this wonderful content, increase brand awareness and traffic to Green Chef’s site, we built campaigns around these pages. The uptake was phenomenal, including 40 links to the flexitarian campaign and six links to the food habits and diets campaign, from high DA sites including Women’s Health, Yahoo Sport and The Star. This resulted in upward keyword movement for many highly relevant keywords with huge average monthly search volumes. This increased Green Chef’s visibility massively. Some of the relevant search terms and their average monthly searches can be seen below.
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