Spaceslide

Using content and digital PR to drive a 30% annual uplift in organic revenue

  • We achieved an uplift of 30% organic revenue in one year
  • Gained links from MSN, The Sun, Hello Magazine, Marie Claire and Ideal Homes
  • 77% increase in clicks, and a 78% increase in impressions in one year

Spaceslide came to us to deliver organic performance to their website. They weren’t seeing results from their current agency, who weren’t proactive, agile, or delivering the volume of links that they required to compete with their competitors for some of their key terms. 

Likewise, we identified opportunities to strengthen the site’s content to improve overall rankings and capture a greater volume of traffic to the site.

We delivered a full SEO strategy, heavily weighted towards acquiring links and producing and optimising content.  

 

What did we implement for them?

While we were planning our digital PR activity, we turned our focus to on-site content, optimising key pages for relevant searches that would drive additional traffic to our site. This helped build a foundation for search success, which our PR activity then amplified.

We then devised PR campaigns that would secure relevant links and coverage across authoritative sites. Over the course of our campaigns, we utilised a variety of different tactics, whether it was analysing search trends to predict a rise in decluttering trend Döstädning (Swedish Death Cleaning) or calculating how much Brits had made from selling their old clothing on eBay during lockdown.

By combining a mix of campaign types, we were able to launch our stories nationwide and regionally, targeting mainstream news, interiors and lifestyle publications.

 

How did we ensure there was no crossover with their PR agency’s activity?

Following onboarding, and bedding in with their internal team and PR agency, we set the link building strategy to work in conjunction with the PR team to maximise results from both activity streams. We set clear processes and ways of working, which meant journalists weren’t being contacted by two different agencies.

Before we launched any of our digital PR campaigns, we shared our prospecting list with the PR agency in advance to ensure there was no crossover in activity. 

 

What outcomes were achieved?

Year on year, we achieved an uplift of 30% organic revenue, a 77% increase in clicks, and a 78% increase in impressions. 

We also built 112 links to the site and gained links from MSN, The Sun, Hello Magazine, Marie Claire and Ideal Homes in 2020.

What did Will from Spaceslide have to say?

“As part of a wider SEO remit, Digital PR has recovered traffic on key search queries for our business that had been in decline. A discipline relatively new to us when partnering with NORTH, we’ve been very impressed with the output. Digital PR will continue to be important in our strategic plans for growth.” – Will Gough eCommerce manager – Spaceslide

Final thought:

If you are inspired by this case study and are not sure you are getting the most from your current digital PR campaigns, book a FREE 30-minute consultation with one of our experts.

Or, if you want to discover more stories on how we have helped other clients, click here.