Creating engaging content that your audience will love is one thing, but is your content generating traffic and encouraging conversions? SEO content marketing helps you hit your customers at every touch point, putting your brand at their fingertips, right when they need you.
Search engine optimised (SEO) content marketing is the process of creating website content that is optimised for search engines, so that it aligns with their algorithm to appear in relevant search results. This involves adding commonly searched-for keywords into your copy, as well as ensuring that the subject matter and format matches exactly what the searcher is looking for.
By publishing high quality, optimised content to your website, you’ll open up your brand to countless traffic opportunities. When your content is ranking well enough, you’ll be able to attract traffic organically, seeing a consistent influx for as long as that page is visible in search. Not only that, you’ll be able to reap the benefits of other channels too, from sharing your content on social media, to outreaching it through digital PR.
Here, you’ll find our complete guide on SEO content marketing so you can carry out a strategy that adds value to your business, very much like our SEO services.
From the essentials like keyword research and strategy formation, to tactics that go beyond publishing such as re-purposing and measuring, you’ll find everything you need to know about SEO content marketing from our in-depth guide. Explore our chapters below or drop us a message if you’d like to know more.
First thing’s first: strategy. Make sure you have a fool-proof plan in place to ensure your content marketing is hitting your business goals.
So, your strategy is in place and now it’s time to get creating. Here’s how to write content that’s optimised for search engines.
Keywords are arguably the most important aspect of SEO content marketing, so it’s crucial to get them right. Here’s how to choose the most valuable terms that are best suited to your audience.
Find out how to ensure your digital PR campaign is supporting your content marketing, so that you’re gaining the links and coverage you need to rank higher.
It’s easy to see the value in bottom-of-the-funnel content that encourages transactions. But how do you make sure you’re creating successful blog content at the beginning of your buyer’s journey?
One of the biggest perks of SEO content marketing is that there’s no such thing as a one hit wonder. You can see traffic and conversions long after publishing, and here’s how.
We’ve talked a lot about creating new content, but what about repurposing the content that already exists? Find out how to ensure you’re getting value out of all your content.
Monitoring and measuring performance in content marketing is so important, because that way you’re able to identify any opportunities and areas of improvement.
See how our content marketing is helping brands boost their organic traffic.
To make sure your content marketing is always hitting your business goals, find out about our SEO services.