Search engine optimised (SEO) content marketing is the process of creating website content that is optimised for search engines, so that it aligns with their algorithm to appear in relevant search results. This involves adding commonly searched-for keywords into your copy, as well as ensuring that the subject matter and format matches exactly what the searcher is looking for.
By publishing high quality, optimised content to your website, you’ll open up your brand to countless traffic opportunities. When your content is ranking well enough, you’ll be able to attract traffic organically, seeing a consistent influx for as long as that page is visible in search. Not only that, you’ll be able to reap the benefits of other channels too, from sharing your content on social media, to outreaching it through digital PR.
Here, you’ll find our complete guide on SEO content marketing so you can carry out a strategy that adds value to your business, very much like our SEO services.